The waltz of labels accelerated in April in supermarkets. Pasta, oil, flour, burgers, coffee, butter, chicken, semolina… The list of products whose prices are skyrocketing continues to grow. “Inflation is going crescendo. It reached, on average, 3% in April on food products, against 1.73% in March”, says Emily Mayer of the Institute for Research and Innovation (IRI), which scrutinizes consumer purchases after they pass through checkouts in super and hypermarkets.
According to data published Tuesday, May 3, by the IRI, pasta is leading the largest increases noted in April, with a jump of 15.3% in prices over one year. They are closely followed by frozen hamburgers, whose prices rose by 11.3%. The progression is almost similar for flour, when it reaches 10% for oils. Next come coffee (+8.2%), semolina (+7.5%), butter (+5.4%), poultry (+4.7%) and eggs (+3.9%). ). In this bullish context, few food products are in deflation. However, the IRI highlights white ham, the price of which fell by 1.3% over this period.
This average increase of 3% in food products is in line with the result of trade negotiations between manufacturers and distributors, which set the annual prices for national brand products, completed at the end of February. The first effects were felt in March, before becoming more pronounced in April. Alas, the consumer has not finished eating his black bread.
A resilience plan
The war in Ukraine has amplified an already significant phenomenon of generalized increase in the prices of oil, gas, cereals, oils, transport, packaging… To this is added, for France, an epizootic of avian flu of an unprecedented scale, which reduces the number of poultry and suggests a significant drop in the production of chickens and eggs.
In this context, the government has announced a resilience plan, which notably provides for the reopening of trade negotiations. It responded to a pressing demand from manufacturers, who are demanding further price increases. Thus, the poultry industry is demanding a further 20% increase on chicken and the Avril Group, the leader in the marketing of oils, is asking for 10% more.
Manufacturers and distributors therefore returned to the negotiating table in mid-March to revise their commercial contracts. But, at the end of April, the tension went up a notch. The Agricultural Cooperation and the National Association of Food Industries published a joint press release on Thursday 28 April to denounce the attitude of certain brands which, according to them, despite the signing of a charter of commitment, are playing the clock or ignore their demands. “Retailers are waiting to see the evolution of consumer buying behavior in the face of this price inflation. »believes M.me Mayer. Already, she is counting “on a new level of increase in food products of 5% at the beginning of the summer”.