“Pasta Maradona” A brand of Diego Maradona pasta launched in Italy before the disappearance of the Argentinian (N°10 Diego)

Throughout his career and his post-career as a professional footballer, Diego Armando Maradona has attracted the interest of brands.

In a previous article, we offered you a retrospective of the main advertisements of the Argentine star. On this occasion, we learned that Maradona had joined forces with the Italian pasta brand Paone to create the “N°10 Diego” pasta brand in 2020.

Behind this association, we find Alejandro Octavio Quentin, an Argentinian born in Buenos Aires of an Argentinian mother and an Italian father. His family made a fortune in the agri-food sector.

In 2019, Alejandro Octavio Quentin bought thePaone pasta factory and in the month of December he proposes to Diego Armando Maradona to create a brand of pasta in his effigy. A contract is then signed allowing Paone to use Maradona’s image and name. The “Pasta Maradona” was then born around the brand name “N°10 Diego”.

The marketing of Maradona pasta was launched a few weeks before the disappearance of the Argentinian. In details, 9 pasta sizes “N°10 Diego” were designed for the launch. Packages sold at the price of 1.55 euros.


After closing its online store for a few days following the death of Diego Maradona, “Pasta Maradona” resumed its online sales activities a few days ago.

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A box to offer for the holidays is notably on sale in 5 KG (18.50€) or 8KG (27.80€) format.

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