Nice publicity stunt for Barilla! For the past few days, the famous Italian pasta brand has been offering playlists specially created for the right cooking. Smart and musical, well done!
Barilla is certainly one of the only industrial pasta brands not to attract the wrath of Italians in France. Imagined with the Publicis Italy agency, the Italian brand is launching playlists on Spotify instead of traditional timers according to the different doughs: eight playlists, for four ranges of doughs, whose music lasts between 9 and 11 minutes! Geniuses !
Rap and Italian pop while waiting for the pasta to cook, the good idea of this beginning of the year. Because after all, pasta is life!
Spotify Playlist for Spaghetti
Spotify playlist for Linguine
Spotify Playlist for Fusilli
Spotify Playlist for Penne
Speaking of playlists, 7deTable.com also has its own playlist, also on Spotify, which offers more than 150 songs all related to food! Almost 8 hours of music!
Keywords: spaghetti cooking – pasta cooking time – Barilla playlist